Verify the game
We establish the official matchup, venue, participants and material availability before the audit begins.
INDEPENDENTSPORTS MARKET INTELLIGENCEEST. 2026
DATA BEFORE OPINION
Independent analysis.
Evidence behind every position.
Sports Market Report is an independent sports analytics company. We audit every game, calculate an independent market price and publish the evidence behind every position.
LIVE MARKET INTELLIGENCE
The market moves.
SMR responds.
The morning rating is only the beginning. SMR continuously monitors market prices and the verified information behind every matchup. When something material changes, Full Model members receive an actionable text update—not merely a notification that the line moved.
Previous line → current line Current rating and 9-factor score SMR model line and playable number Verified reason for the movement Upgrade, downgrade or withdrawal Pregame updates only—no live chasing
Most services send picks. SMR monitors the position after the pick.
Get the Full ModelWEEKLY FOOTBALL INTELLIGENCE
The Monday Board
The weekend results that changed the market—and what matters next.
Every Monday, SMR isolates the college football and NFL developments that materially changed team value: contender movement, meaningful injuries, rankings, playoff implications and the pressure points shaping the next slate.
Read The Monday BoardTHE AUDIT PROCESS
How SMR arrives at a position.
A rating is the end of the process—not the beginning. Every audit follows the same sequence so the market never influences the model’s independent starting point.
How SMR works: Every matchup is evaluated using verified team, player, lineup, situational, weather, market and simulation data. Verification measures whether the evidence is trustworthy—not whether it favors a side. Positive, neutral and negative evidence is displayed separately, while ratings are determined by model margin and market value. Ratings may change before game time as lineups, injuries, weather and market prices update.
Price it independently
SMR calculates its model line and projected score before retrieving and comparing the live market.
Run the full audit
Sport-specific inputs, simulations and verification checks test both the projection and the quality of its evidence.
Compare the market
The frozen SMR price is measured against current consensus lines to determine whether an actionable edge exists.
Publish the position
Every game receives a rating, supporting record and—when qualified—a maximum playable price or line.
LIVE MARKET BOARDS
Choose your sport.
Each sport has its own model, evidence standards and market gates. Select a board to view the complete audit framework.
TRANSPARENCY IS THE PRODUCT
Nothing disappears when the game begins.
The final pregame position freezes at first pitch or kickoff and remains attached to its issued market. Completed results are graded against that preserved record—not rewritten by live data.
Frozen pregame record
The issued rating, price and playable threshold remain visible after the market closes.
Every-game recap
Daily narratives explain what happened, how the game developed and how the position graded.
Read the Daily RecapPermanent track record
Published positions, closing numbers and completed results stay available for review.
View Track RecordMEMBER ACCESS
The complete board, while the market is still actionable.
Members receive current ratings, model prices, verification records and maximum playable thresholds. Public readers receive completed recaps and frozen positions only after games begin.
Complete sport-specific boards Material market-change alerts Evidence behind every published position Member-only actionable pregame data